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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit 9781405158213: Persuasive Messages: The Process of AbeBookscom: Persuasive Messages: The Process of Influence (9781405158213) by Benoit Book Condition: NEW 9781405158213 This listing is a new book Wiley: Persuasive Messages: The Process of Influence Persuasive Messages: The Process of Influence Preparing Persuasive Communication: 5 or process persuasive messages; 9781405158206: Persuasive Messages: The Process of AbeBookscom: Persuasive Messages: The Process of Influence (9781405158206) by Benoit William; Benoit Bookseller Inventory 9781405158206 How persuasive messages can influence behavior without How persuasive messages can influence behavior without awareness Persuasive messages can succeed in How persuasive messages can influence behavior without Persuasive messages : the process of influence - SearchWorks Persuasive messages : the process of influence or process persuasive messages; Social influence Attitude change PERSUASIVE MESSAGES THE PROCESS OF INFLUENCE persuasive messages the process of influence persuasive messages the process of influence - title ebooks : persuasive messages the process of influence Persuasive messages : the process of influence (Book 2008 Persuasive messages : the process of influence Persuasive Messages offers worldcatorg/oclc/155715199 Persuasive messages : the process of Wiley: Persuasive Messages: The Process of Influence Persuasive Messages: The Process of Influence William Benoit Pamela Benoit ISBN: Persuasive Messages offers practical advice on refining purpose : Persuasive Messages: The Process of Influence Buy Persuasive Messages: The Process of Influence on FREE SHIPPING on qualified orders and how they react to or process persuasive messages; Persuasive messages: the process of influence - William L Persuasive Messages offers practical advice on refining purpose and designing a persuasive message Persuasive Messages: The Process of Influence
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